St. Pancras Hotel Group is a boutique chain of beautiful modern – with a slight quirk – hotels located in the heart of King’s Cross.
The hotel chain tasked Chocolate ltd. to re-design and create a bespoke website for the Megaro Bar and Karpo Grill. Each site needed to represent the brands unique offering and stand independently from the hotel.
Megaro Bar, is an underground mixologists den, tricky to find but unforgettable once discovered.
The current site was very limited and didn’t reflect the new direction they wanted go in. Megaro Bar wanted to communicate that they were a Prohibition speakeasy lead bar, home to excellent barrel aged cocktails and a jazzy relaxed atmosphere for customers to fully enjoy their cocktails.
The brief was to create a website that reflected this, more importantly through the use of images and carefully crafted words to bring Megaro Bar’s personality and atmosphere to life.
We created a sense of discovery in the design by using faded but beautiful images, which come to life when scrolled across. The addition of a faded art deco design background with discreet decorative corners, is both subtle and evocative of style and mystery.
The final result is an understated, easy to use and sleek website – enticing new, or old, customers to visit Megaro Bar whether it’s for the cocktails, or the cool-laid back atmosphere hidden in the centre of King’s Cross.
In contrast to Megaro Bar, Karpo Grill is a vibrant, all day grill with gusto. This fresh, modern restaurant required a website refresh to reflect its clean, contemporary look and feel.
We started by re-freshing the slightly ambiguous Karpo, to Karpo Grill. This instantly communicates the offering whilst up-dating the brand. The homepage now features bold, colourful images of the food and produce on offer against a fresh white background.
From the new website design it’s clear that the focus at Karpo Grill is the food. The landing page carousel packed with new vibrant images grabs you instantly. We’ve woven the logo’s colour scheme to highlight a few images throughout to keep on brand and provide continuity.
Lastly, we updated the menu page – from a static pdf – to a more accessible and clean section displayed directly on the site.
Chocolate Ltd designed and developed the new Karpo Grill site to reflect the contemporary restaurant, no nonsense cooking and open welcoming atmosphere of the restaurant.
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