Portfolio > Literary Greats at Broadgate | Campaign Identity & Signage

Literary Greats at Broadgate

Campaign Identity & Signage

Broadgate commissioned Chocolate Ltd to create a visual story around a Spring season of events based on literature. The campaign was timed to coincide with celebrations for the 400th anniversary of Shakespeare’s death and the 200th anniversary of Charlotte Bronte’s birth amongst others.

This was a complex theme to communicate, with many facets, to time-poor workers. Using stock photography Chocolate Ltd built a scene based a stunning yellow reading chair. On the wall behind hung pictures of famous authors, musicians and food served as part of the events. On the chair sat an open book and coffee as if the reader was to return shortly.

As part of the seasonal events, Broadgate commissioned the build of an inspired reading room where workers could drop by and pick up a book to read. Chocolate Ltd dressed the outside of the unit and materials were used within to mirror the choice of elements in the creative. The effect was outstanding.

Artwork included digital assets for web and social, posters, billboards, outdoor vinyls and free standing POS.

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