Meet the team

Matt Mason


Matt began his career working in some for McCann Erikson, London, part of one of the world’s biggest advertising agencies. He’s worked with many global brands including Coca-Cola, L’Oreal, UPS, Bacaardi Martini, Nestlé and Cereal Partners creating and delivering a mixture of creative ideas and campaign strategies through all media resulting in significant commercial success for his clients.

Matt founded Chocolate Ltd in 1997 and the agency has been his labour of love ever since. He has nurtured Chocolate Ltd and watched it grow from a small home grown agency to a bustling and hungry business working with brands both big and small. He has had many wins over the years including the creation of all launch creative for AT&T to the UK market, delivering Starbucks’ first ever UK creative campaign and developing marketing assets for The Leadenhall Building.

Matt is an expert at delivering big, beautiful ideas but he drives with a practically-focused mind set and believes that every campaign, and every piece of creative that runs through his agency must have purpose, deliver results and proven commercial gain for his customers.

Give Matt a problem to solve and he will. Through insight, research and analysis he believes that all briefs begin where the customer journey starts.

After all, as Matt always says… Message is everything. Design is easy.

Cindy Cheung


Cindy has 13 years’ industry experience and is the head of our Creative Services team. She has a reputation for pushing our design team to find their next big beautiful idea. Cindy has worked with a healthy mix of brands both large and small and her biggest passion is taking a brand from infancy to fruition. Cindy is commercially focused and believes that design must be more than just beautiful it must deliver proven results for our clients.

Adam Fowkes

Senior Designer

There are many dimensions to Adam’s creativity making him a ‘go to’ person for any project. His keen eye for Art and Design leads him as an established member of the team.

Mitch Finlay


Mitch is an experienced full stack developer specializing in Wordpress for over 10 years. He has delivered hundreds of websites, apps, and bespoke web applications for agencies and clients-direct and is a rare breed of developer who is happy to work direct with clients. There is not digital problem out there that Mitch cannot solve.

Emma Rein


Driven to grow professionally, Emma enjoys working in a versatile and fast-paced environment at Chocolate.

James Lee


James is a placement year student from the University of Greenwich studying a BA Hons in Advertising and Marketing. He has a real passion for the digital landscape and acts as the conduit between the client services, design and digital teams ensuring projects move through the studio seamlessly.

Zoe Donovan


Zoe has over 20 years experience in managing the Financial requirements of businesses and has been with chocolate 3 years. She is dedicated, thorough and efficient and knows just where the gold is buried in the office.

Can we help with your next project?

For all enquiries, including new business, or to hear about our services, please do not hesitate to get in touch.