[{"data":1,"prerenderedAt":368},["ShallowReactive",2],{"sanity-CQTlKijOdjnv3LCuzZ9mC26QCo9n8kIUBro_KY4Oih4":3,"sanity-Bu6ai3PpRDqx91OM-EdhpxGTBjFAWILd7c5e0qWpe9o":247,"sanity-hG37PYkbs6970QV_17jhZyanSfRZAL42o9N2qgFonHc":331},{"data":4},{"address":5,"clientLogos":6,"email":219,"footerCta":220,"footerHeading":221,"legalLinks":222,"mainMenu":232,"secondaryMenu":232,"seo":232,"socialLinks":233,"title":246},"Chocolate Ltd.\nSoho Works Shoreditch,\nUnit 4.01, The Tea Building,\n56 Shoreditch High Street, E1 6JJ",[7,14,19,24,29,34,39,44,49,54,59,64,69,74,79,84,89,94,99,104,109,114,119,124,129,134,139,144,149,154,159,164,169,174,179,184,189,194,199,204,209,214],{"_key":8,"_type":9,"alt":10,"asset":11},"burger_king_logo0","image","Burger King",{"_ref":12,"_type":13},"image-0cde0b7a29635535aa20ed78a787a5f9f80a5b91-400x174-png","reference",{"_key":15,"_type":9,"alt":16,"asset":17},"starbucks_logo1","Starbucks",{"_ref":18,"_type":13},"image-88352d8e3944757c23af2112cb29391ba20aec9f-400x174-png",{"_key":20,"_type":9,"alt":21,"asset":22},"freshpropertygroup2","Fresh Property Group",{"_ref":23,"_type":13},"image-2c3a8a8817056fa912bf8377f1f1533986cd7a61-400x174-png",{"_key":25,"_type":9,"alt":26,"asset":27},"lendlease3","Lendlease",{"_ref":28,"_type":13},"image-6c0dd62107cd4e5a9522d3a08ce9bb3dcd9e568b-400x174-png",{"_key":30,"_type":9,"alt":31,"asset":32},"ikea_logo4","IKEA",{"_ref":33,"_type":13},"image-218ac8320292357be772273f0dcf097cbef7f022-400x174-png",{"_key":35,"_type":9,"alt":36,"asset":37},"berkeley_group_logo5","Berkeley Group",{"_ref":38,"_type":13},"image-c5f6102078a08eb11a373bab41e4be1538a16d8d-400x174-png",{"_key":40,"_type":9,"alt":41,"asset":42},"hsbc_logo6","HSBC",{"_ref":43,"_type":13},"image-1ff01c86abdabfc9243fe77e450bc07979b44df9-400x174-png",{"_key":45,"_type":9,"alt":46,"asset":47},"cvc7","CVC",{"_ref":48,"_type":13},"image-d7b1d4c393a8350e1122e4036ac468def079428b-400x174-png",{"_key":50,"_type":9,"alt":51,"asset":52},"vapiano8","Vapiano",{"_ref":53,"_type":13},"image-ce25a8415a8e61d0722f7691973cb1e72dee1a18-400x174-png",{"_key":55,"_type":9,"alt":56,"asset":57},"22_bishopsgate9","22 Bishopsgate",{"_ref":58,"_type":13},"image-503db36a4794b34063e334eb34926b568fce1f30-400x174-png",{"_key":60,"_type":9,"alt":61,"asset":62},"blue_tiger10","Blue Tiger",{"_ref":63,"_type":13},"image-c6e62e5a3293585893d59bb9ca6cc186ccbb50e9-400x174-png",{"_key":65,"_type":9,"alt":66,"asset":67},"british_land11","British Land",{"_ref":68,"_type":13},"image-02a17bd4b0afbfd676019ffe75055e0040388ff4-400x174-png",{"_key":70,"_type":9,"alt":71,"asset":72},"broadgate12","Broadgate",{"_ref":73,"_type":13},"image-a049a030d7d6a27e47d73bf2e054ddd297cf4f42-400x174-png",{"_key":75,"_type":9,"alt":76,"asset":77},"browne_jacobson13","Browne Jacobson",{"_ref":78,"_type":13},"image-5f833c863d4b071cd31109b81b4912c772b71c50-400x174-png",{"_key":80,"_type":9,"alt":81,"asset":82},"comapss_group14","Compass Group",{"_ref":83,"_type":13},"image-b0659883cfaa1ee56f3d8bff90a549ee253e8a21-400x174-png",{"_key":85,"_type":9,"alt":86,"asset":87},"cote_brasserie15","Côte Brasserie",{"_ref":88,"_type":13},"image-aae4d4ce50543abe55ef368d94c5285b37af54a3-400x174-png",{"_key":90,"_type":9,"alt":91,"asset":92},"discovery_networks16","Discovery Networks",{"_ref":93,"_type":13},"image-b9bb557a74922e4296c3d61a890014a65ab88890-400x174-png",{"_key":95,"_type":9,"alt":96,"asset":97},"elephant_park17","Elephant Park",{"_ref":98,"_type":13},"image-458a68b8ede4f52542981a1ba9f01aff44b22bfb-400x174-png",{"_key":100,"_type":9,"alt":101,"asset":102},"hb_reavis_logo18","HB Reavis",{"_ref":103,"_type":13},"image-0ada33d6f13499631c9a370777b09f67766938df-400x174-png",{"_key":105,"_type":9,"alt":106,"asset":107},"fintech_alliance19","FinTech Alliance",{"_ref":108,"_type":13},"image-3da7e71b52c57adbcccf350ac3842dc8e2e7bf89-400x174-png",{"_key":110,"_type":9,"alt":111,"asset":112},"martni_logo20","Martini",{"_ref":113,"_type":13},"image-dba4f9c251ea1252a074618c72407a4c7aba48ac-400x174-png",{"_key":115,"_type":9,"alt":116,"asset":117},"fintech_growth_fund21","FinTech Growth Fund",{"_ref":118,"_type":13},"image-f80d1b4bf715a64013c915c9b6a2a7a4b950c9b2-400x174-png",{"_key":120,"_type":9,"alt":121,"asset":122},"grosvenor22","Grosvenor",{"_ref":123,"_type":13},"image-8e1813b43331e4961edcb45dc67595703afe71f1-400x174-png",{"_key":125,"_type":9,"alt":126,"asset":127},"horizon_2223","Horizon 22",{"_ref":128,"_type":13},"image-37b28f0e0b633ece8994f22a73877e70c15c5534-400x174-png",{"_key":130,"_type":9,"alt":131,"asset":132},"kooky24","Kooky",{"_ref":133,"_type":13},"image-c6b83e0d3ddd51231a1ae8f8c1e6eb631f34957b-400x174-png",{"_key":135,"_type":9,"alt":136,"asset":137},"marylebone_village25","Marylebone Village",{"_ref":138,"_type":13},"image-6b1dad3897b6bc69b3c7558351ab620ce933eb4d-400x174-png",{"_key":140,"_type":9,"alt":141,"asset":142},"princes_trust26","The Prince's Trust",{"_ref":143,"_type":13},"image-b871bb4c4dbbcf488b233a4f64ecde63d4363ec5-400x174-png",{"_key":145,"_type":9,"alt":146,"asset":147},"sweet_projects27","Sweet Projects",{"_ref":148,"_type":13},"image-afb221b460adb11b62e446f9a1078713b2bac7d0-400x174-png",{"_key":150,"_type":9,"alt":151,"asset":152},"thames_valley_park28","Thames Valley Park",{"_ref":153,"_type":13},"image-848c6c1e8a4419a8d8da2775f89c2e19577d2733-400x174-png",{"_key":155,"_type":9,"alt":156,"asset":157},"thermamech29","ThermaMech",{"_ref":158,"_type":13},"image-245c37b6125b86319a46dac880b152a34e8fff12-400x174-png",{"_key":160,"_type":9,"alt":161,"asset":162},"trinity_walk30","Trinity Walk",{"_ref":163,"_type":13},"image-6fef92befeaadf2df426119da8600e6536fc8433-400x174-png",{"_key":165,"_type":9,"alt":166,"asset":167},"zurich31","Zurich",{"_ref":168,"_type":13},"image-fea539f172b7228a9268a6a5be90c281bdef13fb-400x174-png",{"_key":170,"_type":9,"alt":171,"asset":172},"gsg32","Global Sport Group",{"_ref":173,"_type":13},"image-7d90f6760dd783f687af3b04a6acdc71342985ac-400x174-png",{"_key":175,"_type":9,"alt":176,"asset":177},"silverburn33","Silverburn",{"_ref":178,"_type":13},"image-4b0e27d4a5c5b7c8be4d44be04660328f9fceeec-400x174-png",{"_key":180,"_type":9,"alt":181,"asset":182},"the_founding34","The Founding",{"_ref":183,"_type":13},"image-ecdd871dcc3ec2f18c611188f0795a33f171e165-400x174-png",{"_key":185,"_type":9,"alt":186,"asset":187},"Fragile_Threads35","Fragile Threads",{"_ref":188,"_type":13},"image-6ac0035aabb6a8e7d00895c280b01c0b70aefa30-400x174-png",{"_key":190,"_type":9,"alt":191,"asset":192},"turing_building36","The Turing Building",{"_ref":193,"_type":13},"image-11e27c44332788ede72c57bb9e4794d2d73ccc47-400x174-png",{"_key":195,"_type":9,"alt":196,"asset":197},"bacardi_logo37","Bacardi",{"_ref":198,"_type":13},"image-c7ed79a9e632887f894b3c6b9bfe665773f2f9ef-400x174-png",{"_key":200,"_type":9,"alt":201,"asset":202},"ccs_logo38","CCS",{"_ref":203,"_type":13},"image-84087e2dbb61dc9fad304494e7463bd8568c95e8-400x174-png",{"_key":205,"_type":9,"alt":206,"asset":207},"iql_logo239","IQL Stratford",{"_ref":208,"_type":13},"image-83beebca215050172e88cf46732288f0adefb7f8-400x174-png",{"_key":210,"_type":9,"alt":211,"asset":212},"lcr_logo240","London Campuses",{"_ref":213,"_type":13},"image-dd490413bfb56417326fc1cc5bc35be6395c19ec-400x174-png",{"_key":215,"_type":9,"alt":216,"asset":217},"lq_logo41","L&Q",{"_ref":218,"_type":13},"image-0857f8e4f437023d1a759b3bf0bb8b903556dcd2-400x174-png","info@chocolate-ltd.com","Send us a message.","Want a chat?",[223,228],{"_key":224,"_type":225,"label":226,"url":227},"llms","menuItem","Info for LLMs","\u002Fllms",{"_key":229,"_type":225,"label":230,"url":231},"privacy","Privacy Policy","\u002Fprivacy-policy",null,[234,238,242],{"_key":235,"_type":225,"label":236,"url":237},"linkedin","Linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fchocolate-ltd\u002F",{"_key":239,"_type":225,"label":240,"url":241},"instagram","Instagram","https:\u002F\u002Fwww.instagram.com\u002Fchocolate_ltd\u002F?hl=en-gb",{"_key":243,"_type":225,"label":244,"url":245},"vimeo","Vimeo","https:\u002F\u002Fvimeo.com\u002Fchocolateltd","Chocolate",{"data":248,"sourceMap":-1},{"_type":249,"authorName":232,"body":250,"categories":319,"categoryIds":324,"excerpt":325,"featuredImage":232,"gallery":232,"project":326,"publishedAt":328,"seo":232,"title":329,"videoUrl":330},"post",[251],{"_key":252,"_type":253,"children":254,"markDefs":312,"style":318},"2039e77c1c0f","block",[255,260,264,267,271,274,277,281,286,290,293,296,300,303,306],{"_key":256,"_type":257,"marks":258,"text":259},"c66dd0cfb71d","span",[],"How we gave a new brand to the world’s largest sports investment company:",{"_key":261,"_type":257,"marks":262,"text":263},"77a84c5f0491",[],"\n",{"_key":265,"_type":257,"marks":266,"text":263},"da58a054f6d4",[],{"_key":268,"_type":257,"marks":269,"text":270},"f47caa9348f2",[],"When a $14bn sports investment platform, backed by La Liga and WTA investors CVC Capital Partners, needed a name and identity just weeks before launch, we moved fast.",{"_key":272,"_type":257,"marks":273,"text":263},"da83157c6b4d",[],{"_key":275,"_type":257,"marks":276,"text":263},"0cbc84782a2a",[],{"_key":278,"_type":257,"marks":279,"text":280},"ed17d505ceef",[],"From in-depth research and rigorous naming checks to developing a confident, corporate identity, we created ",{"_key":282,"_type":257,"marks":283,"text":285},"9a7bc4c725d6",[284],"8a8f015b87cd","Global Sport Group (GSG)",{"_key":287,"_type":257,"marks":288,"text":289},"117319ead7ac",[]," Group – a brand built to reflect scale, trust and momentum. The visual system draws on the energy of sport itself, combining dynamic dot matrix patterns, bold duotones and directional graphic elements to signal movement and growth.",{"_key":291,"_type":257,"marks":292,"text":263},"fe5f66a6da20",[],{"_key":294,"_type":257,"marks":295,"text":263},"dfafd0a6dc9c",[],{"_key":297,"_type":257,"marks":298,"text":299},"e93410f9dd9f",[],"Delivered ahead of schedule, the full brand ecosystem – from core identity to digital assets – launched successfully on 10th October 2025, generating significant press attention.",{"_key":301,"_type":257,"marks":302,"text":263},"d0502c563592",[],{"_key":304,"_type":257,"marks":305,"text":263},"602fbf3f26ea",[],{"_key":307,"_type":257,"marks":308,"text":311},"8f521132f295",[309,310],"strong","31f65b66ed79","View project here",[313,316],{"_key":284,"_type":314,"href":315},"link","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fglobalsportgroup\u002F",{"_key":310,"_type":314,"href":317},"\u002Four-work\u002Fglobal-sport-group\u002F","normal",[320],{"_id":321,"slug":322,"title":323},"live-category-brand-identity","brand-identity","Brand Identity",[321],"How we built a confident corporate identity for the $14bn Global Sport Group, from naming to full launch, in just weeks.",{"slug":327,"title":171},"global-sport-group","2026-09-17T11:31:32.000Z","Naming and Branding the World’s Largest Sports Investment Platform","https:\u002F\u002Fcdn.sanity.io\u002Ffiles\u002Fnrk6ugnp\u002Fproduction\u002Fd2a4a8466bd36b025d7919c9ac5632c6a248524a.mp4",{"data":332,"sourceMap":-1},[333,346,359],{"_id":334,"authorName":335,"categories":336,"excerpt":341,"featuredImage":232,"publishedAt":342,"slug":343,"title":344,"videoUrl":345},"live-post-the-trouble-with-being-good-at-everything","Matt Mason",[337],{"_id":338,"slug":339,"title":340},"live-category-insights","insights","Insights","Why brands that promote everything they do get remembered for nothing, and how finding one clear message helps a business become the specialist people choose and pay more for.","2026-10-27T14:49:01.000Z","the-trouble-with-being-good-at-everything","The Trouble With Being Good at Everything","https:\u002F\u002Fcdn.sanity.io\u002Ffiles\u002Fnrk6ugnp\u002Fproduction\u002F45669ac7ef8ec7d4f3ce74b217406440e280ae8d.mp4",{"_id":347,"authorName":335,"categories":348,"excerpt":354,"featuredImage":232,"publishedAt":355,"slug":356,"title":357,"videoUrl":358},"live-post-words-can-paint-a-thousand-pictures",[349,353],{"_id":350,"slug":351,"title":352},"live-category-branding","branding","Branding",{"_id":338,"slug":339,"title":340},"How a two-word campaign line for The Turing Building carried three meanings, and why the right words don’t just describe an idea but can be the idea.","2026-10-20T13:50:53.000Z","words-can-paint-a-thousand-pictures","Words can paint a thousand pictures","https:\u002F\u002Fcdn.sanity.io\u002Ffiles\u002Fnrk6ugnp\u002Fproduction\u002F28fd7e1ef56dfc1550ac6827bfd44af86af2434c.mp4",{"_id":360,"authorName":232,"categories":361,"excerpt":363,"featuredImage":232,"publishedAt":364,"slug":365,"title":366,"videoUrl":367},"live-post-theres-nothing-vanilla-about-chocolate",[362],{"_id":338,"slug":339,"title":340},"Why playing it safe in real estate marketing is its own risk, and how bold creative ideas have delivered commercial results for clients for nearly 30 years.","2026-10-18T13:53:35.000Z","theres-nothing-vanilla-about-chocolate","There’s Nothing Vanilla About Chocolate","https:\u002F\u002Fcdn.sanity.io\u002Ffiles\u002Fnrk6ugnp\u002Fproduction\u002F735e726ad0a68f4cb04c6be72485457421ebb8a1.mp4",1793960389978]