22 Bishopsgate

How we brought consistency, creativity and reliability to the UK’s largest office building.

Animation, Brand Identity, Creative Campaign, Digital, Film, OOH Advertising, Wayfinding

The Problem:

22 Bishopsgate boasts 1.4m sq ft of office space and stands proudly as the UK’s largest office space with capacity for over 12,000 workers. This ‘vertical village’ needs a team of over 250 workers to manage day-to-day business. Despite 2 brand updates in only 4 years, current creative lacked consistency and flare and was often last minute. Meetings were irregular and communications poor. The client sought a new agency to partner with them on their journey bringing consistency, reliability and creative energy to their communications package.

The Story:

Chocolate Ltd successfully pitched for the brand in 2024. First we listened. Then we responded with a series of ideas, both strategic and creative, to help evolve brand guidelines, streamline communications and develop structure for early delivery and monitoring of creative applications.

“Our World” billboard artwork for 22 Bishopsgate, with bold lettering and a globe on a teal background of leaf illustrations
22 Bishopsgate End of Year Book 2024 spread, with large “22B” lettering over a London skyline at sunset22 Bishopsgate brochure spread with a blue geometric layout and a quote from a tenant22 Bishopsgate brochure spread on health and wellness, with a group exercise photo and a coral layout22 Bishopsgate “Our Vision” brochure open on a wooden table, with the line “Create a place where people thrive”

We created templates, to add consistency and recall, to all assets, then evolved guidelines, to make room for more exciting creative executions, and revitalised all existing materials inclusive of films, photographic libraries, presentations, signage, digital advertising and point of sale and templates for digital communications and their online presence.

Three copies of the 22 Bishopsgate 2024 End of Year Book with a teal cover and a photo of the tower
East & South-East Asian Heritage Month artwork on a screen at 22 Bishopsgate, with colourful flowers on orange
Phone showing a 22 Bishopsgate Instagram post for a Spitalfields City Farm volunteering day, in yellow with a watering can

The Result:

Two weekly meetings, often face-to-face, monthly team meet ups, WhatsApp groups and a client who shares everything with an agency who are ever-present (at events, launches, shoots and even coffees in The Market) so we can identify, and fix, problems together, as they happen. Giving everyone time to plan ahead and generate creative outputs worthy of this incredible building and the team that run it.

“Happy Mother’s Day” poster for 22 Bishopsgate, with a hand holding roses on a pink design, resting on concrete steps
Donation Drive display at 22 Bishopsgate for Elba Toy Appeal, Wrap Up London and Redbridge Foodbank, with colourful ribbon graphics
Four 22 Bishopsgate social media graphics: Valentine’s Day, the Our World globe, Voice of the People and Remembrance poppies
Four 22 Bishopsgate social media graphics: “You are 22B”, a person walking through the building, the tower and South Asian Heritage Month
The entrance to 22 Bishopsgate in London at dusk, with colourful artwork across the glass frontage and canopy
22 Bishopsgate window graphic of a red bauble reading "Bring Joy to the World" with a QR code, above the blue 22 Bishopsgate lettering
Red and yellow festive donation box in the 22 Bishopsgate lobby, headed "Donate here" and supporting Wrap Up London and Hackney Foodbank
Glass balustrade at 22 Bishopsgate decorated with yellow snowflake borders and red and white pixel-style heart, clock and gift icons
22 Bishopsgate End of Year Book pages laid out at an angle, showing infographics, brochure spreads and photography in orange, teal and blue

Other Work

Canada Water

Canada Water

How we brought new energy and flexibility to the Canada Water brand.

Bell Court

Bell Court

How we gave a new face to Shakespeare’s local market.