The Problem:

22 Bishopsgate boasts 1.4m sq ft of office space and stands proudly as the UK’s largest office space with capacity for over 12,000 workers. This ‘vertical village’ needs a team of over 250 workers to manage day-to-day business. Despite 2 brand updates in only 4 years, current creative lacked consistency and flare and was often last minute. Meetings were irregular and communications poor. The client sought a new agency to partner with them on their journey bringing consistency, reliability and creative energy to their communications package.

The Story:

Chocolate Ltd successfully pitched for the brand in 2024. First we listened. Then we responded with a series of ideas, both strategic and creative, to help evolve brand guidelines, streamline communications and develop structure for early delivery and monitoring of creative applications.

We created templates, to add consistency and recall, to all assets, then evolved guidelines, to make room for more exciting creative executions, and revitalised all existing materials inclusive of films, photographic libraries, presentations, signage, digital advertising and point of sale and templates for digital communications and their online presence.

The Result:

Two weekly meetings, often face-to-face, monthly team meet ups, WhatsApp groups and a client who shares everything with an agency who are ever-present (at events, launches, shoots and even coffees in The Market) so we can identify, and fix, problems together, as they happen. Giving everyone time to plan ahead and generate creative outputs worthy of this incredible building and the team that run it.