Bell Court

How we gave a new face to Shakespeare’s local market.

Advertising, Brand Identity, Creative Campaign, Hoardings, Storytelling, Wayfinding, Website

The Problem:

In the heart of Stratford-upon-Avon, Bell Court had reached an important turning point. With the arrival of The Ivy Brasserie, a growing pipeline of new residential developments and an evolving local demographic, the existing brand no longer reflected the quality of the destination or its future ambition. The challenge was to refresh the identity to attract younger professionals while continuing to welcome its loyal customer base — strengthening footfall, enhancing tenant appeal and supporting long-term asset value.

Three Bell Court brand panels with bold lettering, showing a daisy, a mojito with mint and lime, and a swirled pastry
Bell Court dark totem sign on a Stratford-upon-Avon street, listing Dining, Bars, Cafes, Shops, Cinema, Play and Time Well Spent

The Story:

We repositioned Bell Court with a bold, contemporary identity. A refined logo, fashion-led colour palette and distinctive 70s-inspired typeface created a premium high street feel.

Pages from the Bell Court brand guidelines showing the story, tone of voice, fonts, colours and patterns

Anchored by the line ‘Time Well Spent’, the brand celebrates meaningful experiences across dining, cinema and shopping – modern, confident and memorable.

Person holding an orange Bell Court tote bag printed with the green bell logo
Bell Court posters on a fence among greenery, one with a latte and one with the bell logo on yellow
Person holding a magazine open at a Bell Court advert reading “Lunch at The Ivy – Time well spent”

The Result:

The new brand positions Bell Court to engage a broader, higher-value audience while retaining its established appeal. Improved visibility and wayfinding enhance the on-foot experience, while a cohesive, contemporary identity drives stronger recall – flexing seamlessly across signage, digital and print to support growth and long-term value.

Bell Court billboard with a knife and fork, a Dining, Bars, Cafes list and “Time well spent”, with two people laughing
Phone showing the Bell Court website with the headline “Time well spent” over a photo of drinks on a table
Bell Court hoarding on a yellow-green background with a photo of rosé wine glasses and pizza, and a stack of “Time well spent”Bell Court hoarding with a Dining, Bars, Cafes list, a latte at its centre and three bell logos in different coloursDark green Bell Court hoarding with a photo of a latte and croissant and repeated “Time well spent” letteringBell Court hoarding with a Dining, Bars, Cafes list, a mojito, a makeup brush and bell logos in colour blocksBell Court hoarding on a wall with a bowl of popcorn, bell logos and “Time well spent” in greenBell Court signs on a curved brick wall with an orange arrow, a Dining list, a photo of a woman eating and the bell logoBell Court sign with a Dining, Bars, Cafes list on dark green beside the bell logo on orangeBell Court shopfront windows with posters of “Time well spent”, the bell logo and a latte

Other Work

22 Bishopsgate

22 Bishopsgate

How we brought consistency, creativity and reliability to the UK’s largest office building.

Canada Water

Canada Water

How we brought new energy and flexibility to the Canada Water brand.