We have worked with Blue Tiger for decades as our first choice media strategy partner. As an independent they work with brands, across a vast number of sectors, delivering a highly personal service and working with media partners directly to offer a completely impartial solution. They use clever, data-driven strategies to increase their client's profitability, boost ROI and, above all else help them ‘Be Known’ – the route of our new storytelling.
As a highly recognised company, by many of our most illustrious clients, it was important to retain some of the original thinking so as not to alienate the audience. So, we opted for an evolutionary approach to design – new fonts, a modern/stylised logo, angular shapes (reflective of the tiger stripes from the logo) and a bold choice of colour palette and spacious layout.
The brand was revolutionised through clever storytelling, giving them a powerful, thought-provoking strapline, delivering a considered and articulate customer journey to communications, identifying their point of difference in a crowded marketplace and giving clarity to their purpose and offer. The resulting brand package makes them outstanding in their sector.