Broadgate

How we brought style and creative energy to a concrete corporate work place.

Animation, Brand Identity, Creative Campaign, Digital, Film, Signage, Social Media, Storytelling

Broadgate shopfront windows with colourful “Alphabet” letters and line drawings of figures

Over a period of 5 years we worked exclusively with the teams at Broadgate to theme, sub-brand and activate dozens of initiatives to enliven the once grey and lifeless environment helping to create a destination where people love to work.

We were involved at every level, conceptualising event ideas, naming, branding, marketing and then working with events specialists to implement and manage client expectations.

Blue angular Alphabet installation on a Broadgate square with workers walking behind
Red London Design Festival and yellow Alphabet banners on a lamppost at Finsbury Avenue Square
Black building signage reading “The Space 3FA, Where Innovation and Finance Play” with a Broadgate outline
Spaniel lying beside a mint green Broadgate-branded dog water bowl with paw prints
Purple Broadgate ring binder, closed and open, on a peach background
Navy and coral Broadgate Neighbourhood Cards for 2019 laid out on a wooden surface
Meeting room with a mint green wall and a dark Broadgate outline graphic
Office kitchen with cutlery-shaped wall graphics in coral, mint and navy
Broadgate “Sense of Space” mindful art experience poster with a brain illustration, 5 April to 18 May
Broadgate “Sense of Space” poster on a Tube station wall beside a Southbank Centre poster
Mint “Sense of Space” banner on a lamppost beside a glass office building
Two “Life Meets Tech” banners with butterflies on a Broadgate lamppost
“Life Meets Tech” butterfly poster in a street display board at Broadgate
Hand holding a “Life Meets Tech” Broadgate flyer with butterflies on a busy street
Red double-decker bus branded “Life Meets Tech” parked outside a Broadgate building
“Pride” lettering with circuit-board letters and rainbow butterflies

Other Work

22 Bishopsgate

22 Bishopsgate

How we brought consistency, creativity and reliability to the UK’s largest office building.

Canada Water

Canada Water

How we brought new energy and flexibility to the Canada Water brand.