Deptford Landings

How we gave a 'build-your-life' identikit to a new London place.

Brand Identity, Creative Campaign, Digital, Hoardings, Signage, Storytelling

Deptford Landings brand guidelines pages with logo, patterns, typography and “London Made” examples

In 2019 we created a full brand identity package to replace and update a tired and unsuccessful previous attempt at Timberyard, Deptford, London. Our new name, ‘Deptford Landings’, was reflective of the dockland heritage of the site conveyed images of ‘new beginnings’ and a sense of arrival – wonderful collateral for the basis of the brand narrative.

Two black and copper Deptford Landings brochures with pop-out modelling kit icons
Black Deptford Landings hoarding with white “Story Telling” and “London Made” lettering

Deptford has always been a place of workers, doers, creators and makers – the backbone of London. ‘London Made’ became the chosen campaign route as this is a place that brings all the things that make ‘living in London great’ together. Using the familiar pop out modelling kit helped us to illustrate choice, diversity and the ability to build a new life in this exciting destination.

The brand is a great example of how storytelling is a fundamental tool when defining a place. It brings outstanding value and allows our clients to truly engage with their audience.

Deptford Landings hoarding panels including a winged logo and “Taste Inspiring”Deptford Landings hoarding panel reading “Game Changing” beside a green lawnDeptford Landings hoarding panel reading “Happiness Generating” with butterflies and balloonsDeptford Landings hoarding panel with a double-decker bus and “London Made”Deptford Landings hoarding panel reading “Ground Breaking” with a rocket graphic
Long Deptford Landings hoarding with large white “London Made” lettering and modelling kit frames
Deptford Landings hoarding panel reading “Wellbeing” with a table tennis playerDeptford Landings hoarding panel reading “Life Loving” with a saxophonist graphicDeptford Landings hoarding panels reading “Growth Creating” and “Journey Starting” with a sailing shipDeptford Landings hoarding with “London Made” and a Big Ben graphicDeptford Landings hoarding with “Family Embracing” and the Deptford Landings logoLong Deptford Landings hoarding with large white “London Made” lettering and modelling kit frames
Collage of Deptford photos including Deptford Market Yard, food, shop fronts and a copper texture
Window vinyls on a brick building with modelling kit icons and a “Call us” number
Tall window vinyl with “London Made” and tool and teapot icons on a brick building
Illustration of stacked white shipping containers with yellow “Leave Ordinary Behind” graphics
Brick building with a faded “Lipton’s Tea” ghost sign and a billboard below
Black and white poster mural of a dog wearing yellow glasses
Two copies of the “In Deptford” newsletter with a food photo cover on a brown background
Hand holding an open “In Deptford” newsletter with a “Foodie Favourites” spread
Copper foil “Lenox Place” logo on folded navy paper

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