Elephant & Castle is a place built on culture and creativity; a hive of industry and a community who strive to do things differently. And right at its heart sits Elephant Park. Our Life & Soul campaign succinctly communicated the vibrant and visionary project that’s bringing new homes built around a stunning new 2 acre park, creative independents, fresh food markets, boutique gems and a culture for co-working to the area.

For this brand project, we blurred the lines between old and new; embodied the passionate soul of the community into the narrative all while capturing the transformation that’s taking place.

Now having been applied abundantly across numerous applications – our creative campaign has proven to be a useable and flexible brand story, connecting with both community and new residents, that’s now recognisable across London. The place has become a credit to those that have worked so hard to create it.