Elephant Park

How we delivered multi-disciplined expertise and service to build ‘place’ in the heart of London.

Brand Identity, Creative Campaign, Digital, Signage, Storytelling

Elephant Park office lounge with a moss “Life & Soul” ampersand wall, teal kitchen and orange sofasElephant Park shopfront with “Life & Soul” and ampersand window graphics and a pink planterTeal Elephant Park office kitchen with a white counter, orange stools and wooden shelvingGlass frontage at Elephant Park with a neon-style turquoise line graphic

Elephant & Castle is a place built on culture and creativity; a hive of industry and a community who strive to do things differently. And right at its heart sits Elephant Park. Our Life & Soul campaign succinctly communicated the vibrant and visionary project that’s bringing new homes built around a stunning new 2 acre park, creative independents, fresh food markets, boutique gems and a culture for co-working to the area.

Elephant Park brand guidelines pages showing ampersand logos, colours, typography and messagingElephant Park campaign toolkit pages with brand values: authentic, open-minded, friendly, playful

For this brand project, we blurred the lines between old and new; embodied the passionate soul of the community into the narrative all while capturing the transformation that’s taking place.

Colourful “Welcome to Elephant Park” hoarding behind red picnic tablesElephant Park hoarding with a “Life & Soul” ampersand and arrow-shaped panels along a pathElephant Park hoarding with a green ampersand, flower graphic and “Serene” lettering beside a lawnElephant Park hoarding with butterflies and an “Eat & Drink” ampersand behind picnic tablesLong Elephant Park hoarding with a teal “Bright & Breezy” ampersand beside a garden path
Green ampersand on a wood background with the words “Green” and “Active”
Ampersand made from a green armchair and flowers on yellow, with “Inside” and “Out”
Elephant Park site office door with orange panels, origami elephants and “Flourish at Elephant Park” windowsOrange Elephant Park hoarding welcoming people with origami elephants and butterfliesGreen building corner with “Flourish at Elephant Park” and “Life & Soul” window graphics“New Neighbourhood” hoarding and retail unit window graphics along a path at Elephant Park
Wooden mannequin with a paintbrush and vinyl record ampersand, with “Create” and “Inspire”
Ampersand made from a skipping rope and a cocktail glass with “Day” and “Night”
“Welcome to Elephant Park” hoarding with a moss ampersand and orange, red and purple shapes

Now having been applied abundantly across numerous applications – our creative campaign has proven to be a useable and flexible brand story, connecting with both community and new residents, that’s now recognisable across London. The place has become a credit to those that have worked so hard to create it.

Four-storey Elephant Park building wrapped in green graphics with ampersands
Elephant Park brochure with a “Be part of the story” cover and a “Life & Soul” spread
Elephant Park office corridor wall graphics including a wellbeing panel and a portrait with glasses
Elephant Park office wall quote beside a “Live & Breathe” leaf ampersand floor graphic
Photo collage of Elephant & Castle: Tower Bridge, a red bus, a restaurant and the tube station sign

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