Elephant Park

Brand Identity
Creative Campaign
Digital
Signage
Storytelling

Elephant & Castle is a place built on culture and creativity; a hive of industry and a community who strive to do things differently. And right at its heart sits Elephant Park. Our Life & Soul campaign succinctly communicated the vibrant and visionary project that’s bringing new homes built around a stunning new 2 acre park, creative independents, fresh food markets, boutique gems and a culture for co-working to the area.

For this brand project, we blurred the lines between old and new; embodied the passionate soul of the community into the narrative all while capturing the transformation that’s taking place.

Elephant Park ampersand design
Elephant Park ampersand design
Elephant Park Ampersand Design
Elephant Park Ampersand Design
Elephant Park hoarding design

Now having been applied abundantly across numerous applications – our creative campaign has proven to be a useable and flexible brand story, connecting with both community and new residents, that’s now recognisable across London. The place has become a credit to those that have worked so hard to create it.

Elephant Park building design
Elephant Park Design Guidelines
Elephant Park office wall graphics
Elephant Park office wall graphics
Elephant & Castle Destination Montage

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Chocolate Ltd.
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