FinTech Alliance

FinTech Alliance was formed to energise, consolidate, educate and encourage connectivity throughout the UK fintech industry. Membership allows its members the opportunity to showcase their business and skills, access to information, government reports and literature, funding platforms and other tools enabling growth and supporting collaboration. Chocolate Ltd were integral to its formation, strategy, brand language and structure.

The dynamic brand logo device give a nod to a stage in an amphitheatre where ideas are discussed and thoughts shared. Targeted at tech companies, from large banks to small software providers, the brand palette was designed to be contemporary but corporate, connecting through familiarity.

Language was chosen to excite and invigorate the industry – Discover, Connect, Prosper is a direct call to action and the intention of the platform. The result is a highly engaged and rapidly growing ‘go to’ forum for the industry which will has lead to better communications and higher volumes of collaboration within the UK Fintech sector.