FinTech Growth Fund
The FinTech Growth Fund is the first investment fund of its kind focussed on supporting growth stage FinTech’s as they scale.
With backing for the initiative secured from industry leaders Barclays, NatWest, Mastercard, London Stock Exchange Group and Peel Hunt, the business was of such high importance it was announced to the public in an address to the House of Commons by the Home Secretary. Their team and advisory board features some of the industry’s most renowned investment and banking experts, entrepreneurs, and business leaders. Chocolate Ltd were responsible for the creation of their entire brand package including launch assets.
The logo, as with so many of our identities, is simple, to aid recall, and carries an idea. The stylised arrow, forming part of the letter ‘G’, becomes the carrier of a story based around growth, prosperity and taking flight. The shape adapts well to all design elements and can stand alone as a secondary branding device in areas where the logo itself is not needed.
With their target audience in mind, we opted for a contemporary corporate brand image, reflecting the importance of the opportunity. The stark contrast of our secondary colour palette against high contrast duotone photography, sharp geographic shapes (which reflect the logo) and a stylised font combine to create a highly memorable brand which adapts to all media.