Fresh Property Group were one of the early birds to the Build to Rent market place. Chocolate Ltd pitched and won the opportunity to develop brand communications for their BTR property management solution, Five Nine Living, for roll-out at several destinations across the UK. The package included a creative campaign adaptable to each new property, graphic identity, full guidelines and asset templates to share.

With low awareness of BTR our campaign, Live it Easy, got straight to the point by serving as a platform to outline the many benefits of renting with unrivalled levels of service. Imagery focussed on people relaxing, connecting with the holding line, and graphics were developed to mimic the angular logo, generate stand out and connect with their young professional audience.