IQL Stratford

How we helped put Stratford on the map through outstanding creative storytelling.

Creative Campaign, Film, Hoardings, Interior Graphics, Storytelling

IQL Stratford hoarding photomontage of a classical statue playing a red guitar beside winged birds

Chocolate Ltd were asked to pitch ideas for a hoarding line running around Endeavour Square, IQL Stratford, erected for the build on the pavilion building (now Haugen restaurant). The client asked for a ‘work of art’ that would turn heads and put the place on the map. Our outstanding ideas and creative execution delivered on every level. We gave them a work of art that, using photomontage as a vessel, told a story about every fascinating facet of this incredible place.

Each individual image portrays the unusual juxtapositions that happen here: old and new, tech and mechanical, fashion and industry. Combining Roman soldiers with football, the V&A with food and drink, Alexander McQueen with Olympic sports and steam trains with dance, our high contrast campaign, entitled ‘Amazing Stratford’, stopped traffic, generated interaction and lead to a myriad of posts across social media generating valuable PR and industry-wide attention helping to put this incredible place front of mind to its future audience.

IQL Stratford hoarding with a monochrome hand holding a mouth beside a steam train on a colourful geometric background
IQL Stratford hoarding photomontage of blue eyes, a light bulb, a lobster and a cat at a piano
Two people walking past the IQL Stratford hoarding, which shows framed collage artworks
Visualisation of the colourful IQL Stratford hoarding and floor graphics around Endeavour Square
Collage of Stratford location photos including bikes, a canal boat, climbing wall and street art
IQL Stratford magazine spread headed “Like nowhere else” with a photo collage
IQL Stratford history wall graphics with a salmon smokehouse from 1905 and a Theatre Royal spotlight from 1884
Welcome to Stratford Summer Screen banner and a pink floor graphic at the IQL Stratford entrance
People watching tennis on the Stratford Summer Screen, presented by IQL, with branded graphics
Open Pavilion brochure with a fork on the left page and an aerial view of the atrium on the right
Front cover of the Pavilion brochure with the Pavilion logo and IQL and Lendlease logos
Pavilion logo options on a sheet next to a folder with the final Pavilion logo, on a wooden desk

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