IQL Stratford
How we helped put Stratford on the map through outstanding creative storytelling.
Creative Campaign, Film, Hoardings, Interior Graphics, Storytelling
Chocolate Ltd were asked to pitch ideas for a hoarding line running around Endeavour Square, IQL Stratford, erected for the build on the pavilion building (now Haugen restaurant). The client asked for a ‘work of art’ that would turn heads and put the place on the map. Our outstanding ideas and creative execution delivered on every level. We gave them a work of art that, using photomontage as a vessel, told a story about every fascinating facet of this incredible place.
Each individual image portrays the unusual juxtapositions that happen here: old and new, tech and mechanical, fashion and industry. Combining Roman soldiers with football, the V&A with food and drink, Alexander McQueen with Olympic sports and steam trains with dance, our high contrast campaign, entitled ‘Amazing Stratford’, stopped traffic, generated interaction and lead to a myriad of posts across social media generating valuable PR and industry-wide attention helping to put this incredible place front of mind to its future audience.