Kooky

How we delivered a new kind of BTR to a style-savvy audience.

Brand Identity, Creative Campaign, Digital, Film, Hoardings, Storytelling, Website

Grid of Kooky brand photography: styled characters, apartment interiors and blocks of orange and black

We designed a Kooky campaign for a Kooky product. Aimed at young professionals with a taste for style, great customer service and hungry for Central London cool without the price tag. Kooky are a build to rent brand, with locations surrounding London and its suburbs, that delivers on it’s interiors and our promise ‘Rent in Style’.

Kooky “Rent in Style” advert with a man holding a teapot and a styled apartment in orange circles
Black Kooky water bottle next to its black gift box, both with the Kooky logo
Black patterned Kooky apron with the white Kooky logo

To attract a style-savvy audience we created a set of quirky characters who helped us to illustrate the brand benefits with a bold and tongue-in-cheek point of difference. Set within a slick, premium brand palette with bold, curvy fonts, geometric patterns and circular apertures – reflecting the ‘OO’ from the brand name – holding our characters and running across all communications. The resulting brand oozes personality and character aiding recall and stand out from the competition.

Black Kooky brochure cover with circular cut-outs showing characters and the Wetstone name
Black Kooky business cards with a copper foil logo
Kooky creative campaign guidelines pages showing brand values, colours, typography and applications
Three Kooky characters in orange circles: a man with a teapot, a woman with a teacup and a woman with 3D glasses and popcorn
Four Kooky Instagram stories reading “Open your eyes to the best dressed home you’ve ever lived in” and “Rent in Style”
Kooky Instagram feed posts with a pug in a yellow hat and “Rent in Style” characters on a gold background
Kooky “Rent in Style” website shown on a laptop and a phone on a window sill
Grid of Kooky apartment interior photos with an orange armchair, blue sofa, kitchen and bedroom

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