The Leadenhall Building

How we helped sell a piece of the London skyline through clever creative storytelling.

Brochures, Creative Campaign, Digital, Film, Storytelling, Website

Grid of The Leadenhall Building brochure spreads on a yellow background

We were instructed by British Land to produce the sales and marketing materials to aid the sale of the world famous Leadenhall Building in London. Based on audience and prospect data we created a series of concepts that would best connect and communicate the opportunity for purchasers.

The Leadenhall Building die-cut grey cover with orange dots beside a cream “The Restaurant” cover

The concept we moved forward with demonstrated how unique the building was. Much like a work of art, it’s not often you get the opportunity to purchase an iconic piece of the London skyline. In only two months, we created an invitation to view, a film, secure website, brochure in the style of a luxurious coffee table ‘art’ book, limited edition prints from Graham Stirk’s original sketches, and a host of other sales materials.

Person looking through The Leadenhall Building brochure with large lettering spread and statistics
Hands opening a black die-cut Leadenhall Building cover with orange and white perforations

No detail was overlooked; 250 of the coffee table books had hand painted covers – unique works of art in their own right. The work led to a fast and successful sale of The Leadenhall Building for £1.15 billion. Evidencing the power of targeted and intelligent design.

Open Leadenhall Building brochure at a “Design & Construction” spread with architectural drawingsOpen Leadenhall Building brochure at a “Situation” spread with photos of the surrounding streetsOpen Leadenhall Building brochure with an aerial photo of the City of LondonOpen Leadenhall Building brochure with “Dialogue, beauty, contrast” text and a skyline photo
Stack of white Leadenhall Building hardback brochures with a yellow painted brush stroke
Hands stamping a building print onto a brochure cover with yellow paint
Rows of white brochures with unique hand-painted yellow covers laid out on the floor
The Leadenhall Building website on a laptop showing a framed London skyline

Other Work

22 Bishopsgate

22 Bishopsgate

How we brought consistency, creativity and reliability to the UK’s largest office building.

Canada Water

Canada Water

How we brought new energy and flexibility to the Canada Water brand.