London Campuses

How we gave identity and meaning to three leading London workplaces.

Animation, Brand Identity, Creative Campaign, Digital, Film, Signage, Social Media, Storytelling

Animated Urban Eden at Broadgate poster in a backlit frame beside an escalator

The Problem:

British Land’s campuses at Broadgate, Regent’s Place and Paddington Central lacked identity and visibility, often perceived as functional but uninspiring spaces. The challenge was to support in-house teams in creating compelling campaigns and activations that would elevate awareness, enrich tenant experience and foster a stronger emotional connection to place.

London Green Film Festival logo at Regent’s Place in black on cream, with San Francisco Green Film Festival and British Land logos
Outdoor stage at the London Green Film Festival with a screen, three speakers and deckchairs
Green leaf wings graphic with the words “Conscious” and “Human” for the London Green Film Festival

The Story:

We partnered closely with on-site teams to conceive, name and deliver a wide range of creative initiatives. From immersive events and branded environments to wayfinding, signage and digital content, we transformed everyday spaces into engaging, story-led experiences that invited participation and brought each campus to life.

Green Film Festival sign beside the tipi and plaza at Regent’s Place
Thought Fest poster on an easel next to a yellow Thought Fest hut in Regent’s Place

The Result:

Our work reshaped perceptions, attracting higher-value tenants and increasing public awareness. The campaigns introduced new commercial opportunities, while sustained creative activation helped position these campuses as vibrant destinations – boosting tenant satisfaction, dwell time and long-term commercial value.

White Thought Fest hut with yellow signage promoting a festival of innovation, sustainability and mindfulness
Spring flowers and garden trowels on a concrete surface with an Urban Eden “Hello Spring” plant tag
Folded Urban Eden at Broadgate leaflet with a floral cover and transport advice
Hand holding a phone showing a Broadgate Urban Eden Instagram story with a hedge sign
“Urban Eden” lettering on a concrete wall decorated with roses and ivy
Floating Market logo with food and a branded tote bag at Paddington Central
Floating Market stalls with banners, flowers and a vendor serving customers
Paddington Central Design Route graphic for the London Design Festival, 15 to 23 September

Other Work

22 Bishopsgate

22 Bishopsgate

How we brought consistency, creativity and reliability to the UK’s largest office building.

Canada Water

Canada Water

How we brought new energy and flexibility to the Canada Water brand.