Park Central Branding
We created two identities for these 350+ apartment buildings in Elephant & Castle. Following cues from the interior palettes we gave each a brand a Nordic edge reflective of their parkside location. Care was taken to give each its own individual flare whilst sharing characteristics so they could be combined in advertising.
Gold for East and a silver palette for West, type arranged left for West and right for East. We added playful characteristics to each brand identity whilst maintaining an elegance befitting the positioning of each place.
The resulting identities are memorable and complementary to the secondary advertising campaigns used to connect them with their audiences.