Rent Extraordinary

How we found our client’s audience with an extraordinary creative campaign.

Digital, Film, OOH Advertising, Press, Signage, Social Media, Storytelling

An extraordinary new way to rent was deserving of an extraordinary creative campaign. Lendlease’s BTR offer, first launched at London’s Elephant Park, gives residents the opportunity to choose levels of service whilst customising the home they rent, creating the ultimate backdrop to life.

Three Rent Extraordinary posters on a London Underground wall: a man on a stool among pink roses, a child in yellow among flowers and a woman among tropical birds

With the specific intention to ‘turn heads’ and generate interest, the creative campaign focuses on people, typical of the desired target audience, becoming enveloped by bold, colourful and wonderful backgrounds. A visual metaphor that enables us to unpack the benefits of choosing the leader in build to rent.

The first two properties on the market to utilise the campaign, Park Central East and Park Central West, were 95% let in the first year of business.

Rent Extraordinary brochure with a grey cover and a cut-out window showing a living space, on a grey surfaceOpen Rent Extraordinary brochure spread headed “When life gives you everything, choose to live well”, with lifestyle photos and a feature listOpen Rent Extraordinary brochure spread of a man in a suit among pink roses with the line “Life is like a bed of roses”Open Rent Extraordinary brochure spread showing a woman sitting among peacocks and tropical leavesTwo Rent Extraordinary hardback brochures, one in a slipcase, with grey covers and a cut-out window
Rent Extraordinary magazine advert of a woman among peacocks and tropical leaves, in a magazine on a stone surface
Elephant Park hoardings with a “Reject Vanilla” rose design, a “New retail experience coming soon” panel and a tall sign for new bars, restaurants, cafes and fitnessElephant Park window vinyl reading “New retail experience coming soon” beside an “Exceed average” panel on a brick buildingRent Extraordinary shopfront vinyl reading “Reject Vanilla” over pink roses, with a QR codeWindow vinyl of a man in a suit among pink roses with “Rent Extraordinary” and a list of amenitiesPark Central West shopfront with “Rent Extraordinary” over a peacock design and a rose panel listing a cinema room, gym, co-working space and roof terraceClose-up of an “Exceed average” window vinyl showing two men laughing over coffee, with a QR code

Other Work

22 Bishopsgate

22 Bishopsgate

How we brought consistency, creativity and reliability to the UK’s largest office building.

Canada Water

Canada Water

How we brought new energy and flexibility to the Canada Water brand.