Royal Victoria Place

How we created urgency to join in one of the UK’s highest spending retail demographics.

Brand Identity, Brochures, Creative Campaign, Film, Social Media, Storytelling

Royal Victoria Place brand grid with fashion photography, patterns and “Right time Right place”

One of British Land’s premier retail assets, and located in one of the UK’s most affluent towns, Royal Victoria Place was due a significant makeover and was looking for a new tenant mix to reflect its potential customer base. Chocolate Ltd were asked to create a set of assets to enable agents to communicate the huge benefits of trading here to a shortlist of premium brands.

Open Royal Victoria Place brochure with a “The new place to be” spread and a woman in a coral jumper

Our campaign, built around the line ‘Right Time, Right Place’, demonstrated our ability to create a graphic identity that looks, feels and behaves in a similar way to the brands we wish to attract.

Soft pastels, sophisticated fonts, high contrast patterns and a simple, consistent use of type style and imagery created a complete package of marketing assets that resonated with the audience and led to several lettings. One bespoke piece, for the market area at the rear of the centre consisting of 13 units, led to the letting of the entire area to a single, well-known food operator.

Stack of Royal Victoria Place brochures with a “Right time Right place” cover on teal
Woman holding an iPad showing a Royal Tunbridge Wells page in the Royal Victoria Place digital brochure
Black line sketch of the Royal Victoria Place covered entrance on a mint background
Four iPads showing Wells Yard pages of the Royal Victoria Place marketing brochure

Other Work

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