Sweet Projects

How we gave ‘a new suit’ to one of the UK’s fastest growing companies.

Brand Identity, Creative Campaign, Digital, Film, Hoardings, Marketing, Storytelling, Website

Sweet Projects was formed in 2020 when we created their first brand identity. The bold graphic package developed was chosen to illustrate the 2 facets and narrative structure of their business: The factual – manifested in the holding line ‘Clever construction for specialist industries’, and the emotional ‘Built around you’ which works more as a strapline.

Sweet Projects brochure: a purple cover reading “The people we build for keep your secrets” beside a “Clever construction for specialist industries” spreadSweet Projects “Design. Construct. Manage.” brochure on a beige surface, with another open at “The people we build for have wings”Two Sweet Projects brochures with “Design. Construct. Manage.” on the cover, one white and one teal

The former describes exactly what they do and leads in new business scenarios, pitches and external communications. The latter is used in storytelling and describes how they do things, the people and expertise they have within their team, how they treat their staff and how they deliver unbeatable service to their customers.

Eight colour variations of the Sweet Projects “built around you.” strapline with a circle outline
Sweet Projects exhibition stand with “Clever construction for specialist industries.”, a table, chairs and a plant

Three years later the business has grown to a £100M+ company employing over 100 staff. To reflect the size of business, and their new potential audience, we gave them clean up by simplifying graphics, honing new messaging and giving them a slightly more corporate look. We continue to work with them now helping the business to find new audiences and reach new heights.

Sweet Projects banner on a frame reading “Clever construction for specialist industries.” with images of a jet, an engineer and valves
Sweet Projects hoarding along a building site reading “Design. Construct. Manage.” with the sweet logo and “built around you”
Sweet Projects brand pattern of pale purple pixel squares and bars on a dark purple background
Sweet Projects brand guidelines pages showing brochures, exhibition signage, brand summary and colour pairings
Sweet Projects brand pattern of tall tree photographs cut into bars and rectangles on white
Sweet Projects office walls with a blue “sweet projects built around you” panel and a white “Design. Construct. Manage.” panel

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