Sweet Projects was formed in 2020 when we created their first brand identity. The bold graphic package developed was chosen to illustrate the 2 facets and narrative structure of their business: The factual – manifested in the holding line ‘Clever construction for specialist industries’, and the emotional ‘Built around you’ which works more as a strapline.
The former describes exactly what they do and leads in new business scenarios, pitches and external communications. The latter is used in storytelling and describes how they do things, the people and expertise they have within their team, how they treat their staff and how they deliver unbeatable service to their customers.
Three years later the business has grown to a £100M+ company employing over 100 staff. To reflect the size of business, and their new potential audience, we gave them clean up by simplifying graphics, honing new messaging and giving them a slightly more corporate look. We continue to work with them now helping the business to find new audiences and reach new heights.