Thames Valley Park

How we combined nature with business in a post-covid workplace.

Brand Identity, Creative Campaign, Digital, Film, Hoardings, Signage, Storytelling, Website

Thames Valley Park is 80 acres of natural landscape, curated for the public, with a bustling business park right at the centre.

The creative direction for Thames Valley Park was based around the theme of Natural Energy; the kind of energy that defies the mundanity of the daily grind and dynamizes people to do what comes naturally to them.

“Natural Energy” split across a green grass panel and a yellow panel with orange lines

The brand reflects a place that gives people everything they need to live their lives to the fullest – to do their best work; natural space in abundance, views of the river Thames, and enlivened areas that bring communities together. It’s bold, fresh, forward-thinking, and flexible.

Two Thames Valley Park posters on a concrete wall, one saying “POW – Work in a place with natural energy” and one with a halftone butterfly
Thames Valley Park stationery with letterhead, purple and orange folders, envelope and business cardsOrange Thames Valley Park ring binder, closed and open with a letterhead insideThames Valley Park branded purple notebook, teal tote bag, letterhead and poster tube
Thames Valley Park social graphic with the word POW over a halftone flower on yellow
Thames Valley Park social graphic with the word BOOM over a halftone rabbit on coral
Thames Valley Park social graphic with the word BAM over a halftone leaf on lilac
Thames Valley Park social graphic with the word KAPOW over a halftone dandelion on orange
Thames Valley Park social graphic with the word BANG over a halftone butterfly on teal
Thames Valley Park social graphic with the word WHAM over a halftone dragonfly on navy
Grid of Thames Valley Park “Natural Energy” posters in bright colours with flower, butterfly and swan imagery
Hands holding an iPad showing a Thames Valley Park email headed “Go where the work flows”
Thames Valley Park hoarding in front of a crane, with the logo, “Natural Energy” and colourful slogan panels
Four Instagram story designs for Thames Valley Park: logo, “Natural Energy”, a butterfly and POW
Wooden deck chair with a navy WHAM dragonfly Thames Valley Park fabric
Wooden deck chair with a yellow POW flower Thames Valley Park fabric
Wooden deck chair with a teal BANG butterfly Thames Valley Park fabric
Thames Valley Park bus shelter wrapped with the tvp logo and orange BOOM panelsTeal Thames Valley Park bus shelter with BANG butterfly panels beside a purple pole signNavy and white Thames Valley Park bus shelter with WHAM panels and a purple pole signOrange Thames Valley Park bus shelter with BOOM panels and a path beside it

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