The Turing Building
Chocolate Ltd were asked to provide a name, brand, narrative and story for this outstanding 350,000 sq ft office location at IQL Stratford. This ‘people first’ building was built with future work / life balance and well-being firmly in mind. It will be a building that encourages collaboration, embraces diversity and allows flexibility. Taking the name from the street on which it sits, and the man who exemplifies all of those attributes, was the perfect fit.
The brand and logo are simple. Angular, like the building, the logo utilises a modern, slab-serif digital font and removes one single pixel – mimicking the cinema which protrudes from the building’s side.
‘Open Minds’, a nod to the building’s namesake, works as a call to action and a statement of intent. This forms the basis of many creative and engaging stories, each outlining the benefits of tenancy in what will soon become London’s newest business mecca.