The Turing Building

How we brought depth and personality to London’s newest business mecca.

Brand Identity, Creative Campaign, Digital, Film, Hoardings, Signage, Storytelling

The Turing Building hoarding along a building site, with the logo and “Your future office. Solved.” beside a collage of portraits

Chocolate Ltd were asked to provide a name, brand, narrative and story for this outstanding 350,000 sq ft office location at IQL Stratford. This ‘people first’ building was built with future work / life balance and well-being firmly in mind. It will be a building that encourages collaboration, embraces diversity and allows flexibility. Taking the name from the street on which it sits, and the man who exemplifies all of those attributes, was the perfect fit.

Open Turing Building brochure spread with “open minds” over a grid of colourful portraitsOpen Turing Building brochure spread headed “Digitally advanced technology” on lime green with portraits and patternsOpen Turing Building brochure spread about green space, with flowers and park photos on lime greenOpen Turing Building brochure spread on pink headed “A bold and innovative namesake”, with archive photographsOpen Turing Building brochure spread “Welcome to Stratford” with a collage of local photosOpen Turing Building brochure spread on teal about East Bank culture, with V&A and BBC logosOpen Turing Building brochure spread on pink with a face in a colour-block grid and a crowd photoStack of three black Turing Building brochures with the logo on the cover
Panoramic “open minds” Turing Building artwork, a grid of colourful portraits with the logo in the corner

The brand and logo are simple. Angular, like the building, the logo utilises a modern, slab-serif digital font and removes one single pixel – mimicking the cinema which protrudes from the building’s side.

‘Open Minds’, a nod to the building’s namesake, works as a call to action and a statement of intent. This forms the basis of many creative and engaging stories, each outlining the benefits of tenancy in what will soon become London’s newest business mecca.

Turing Building “open minds” poster on lime green with a split portrait, in a station concourse
Turing Building brochures laid out on a surface with open spreads in teal, pink and colourful portrait grids
Large Turing Building “open minds” billboard of coloured portraits hanging in a glass-roofed hall
Foyer wall of Turing Building portrait tiles in bright colours on a white wall
Turing Building reception desk of multicoloured tiles in front of a dark slatted wall with the logo

Other Work

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