The Turing Building

Brand Identity
Creative Campaign

Chocolate Ltd were asked to provide a name, brand, narrative and story for this outstanding 350,000 sq ft office location at IQL Stratford. This ‘people first’ building was built with future work / life balance and well-being firmly in mind. It will be a building that encourages collaboration, embraces diversity and allows flexibility. Taking the name from the street on which it sits, and the man who exemplifies all of those attributes, was the perfect fit.

The Turing Building Open Minds Design

The brand and logo are simple. Angular, like the building, the logo utilises a modern, slab-serif digital font and removes one single pixel – mimicking the cinema which protrudes from the building’s side.

The Turing Building hoarding design

‘Open Minds’, a nod to the building’s namesake, works as a call to action and a statement of intent. This forms the basis of many creative and engaging stories, each outlining the benefits of tenancy in what will soon become London’s newest business mecca.

The Turing Building billboard design
The Turing Building brochure spreads
The Turing Building billboard design
The Turing Building foyer wall design
The Turing Building reception entrance design

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Chocolate Ltd.
Soho Works Shoreditch,
Unit 4.01, The Tea Building,
56 Shoreditch High Street, E1 6JJ