This award-winning project was one that captured the imaginations of many a Londoner; the creative and branding for Broadgate’s Winter Forest, a spectacular festive installation that saw a forest of pine trees brought to Broadgate in Central London.

For a creative agency who loves to tell a story – this was an unmissable opportunity. The installation was a wonderful winter experience that facilitated magical moments, from dining and socialising to events and live music. Given that this installation was targeted to adults, we built the design around the theme of nostalgia; a place that awakens your inner child but with a Nordic edge that embodied the subtle darkness of the Brothers Grimm fairytales.

On top of this project being a huge commercial success for the client, the various applications increased website visitors by an exceptional 1000% year on year.