The Winter Forest

How we commercialised Christmas through a hand-crafted, award-winning project.

Animation, Brand Identity, Creative Campaign, Digital, Film, Signage, Storytelling

Three Winter Forest at Broadgate posters in black, white and gold with festive silhouettes

This award-winning project was one that captured the imaginations of many a Londoner; the creative and branding for Broadgate’s Winter Forest, a spectacular festive installation that saw a forest of pine trees brought to Broadgate in Central London.

For a creative agency who loves to tell a story – this was an unmissable opportunity. The installation was a wonderful winter experience that facilitated magical moments, from dining and socialising to events and live music. Given that this installation was targeted to adults, we built the design around the theme of nostalgia; a place that awakens your inner child but with a Nordic edge that embodied the subtle darkness of the Brothers Grimm fairytales.

Winter Forest at Broadgate poster in a bus shelter with a wreath logo and “6 November - 24 December”

On top of this project being a huge commercial success for the client, the various applications increased website visitors by an exceptional 1000% year on year.

Winter Forest website on a laptop showing a black and gold “Food & Drink” page
Hand holding an embossed gold foil card reading “#LOVE BROADGATE”
Folded Winter Forest flyer showing the wreath logo, a Santa illustration and “A snow-covered forest of food, drink and festivities”
Open Winter Forest flyer with a gold map and listings for live music, workshops and Santa visits
Winter Forest gift tags with a “Have a glass of mulled wine” message and tipi illustration
Winter Forest at Broadgate poster on a Tube station wall advertising a fairytale adventure of film, food and drinks
Snow-dusted trees lining the lit Winter Forest entrance at Broadgate at night
Wooden sign post pointing to The Hideaway, Bar & Grill, Tipi Cinema, Winter Market and Toilets among frosted trees
Winter Forest press pass on a grey lanyard against a dark background
Hand holding a phone showing the #broadgatewinter Instagram feed
Long wooden dining table set with Winter Forest menus, white cups and festive greenery
Large station billboard for The Winter Forest at Broadgate with a tipi and trees illustration
Three illuminated Winter Forest panels beside an escalator
Winter Forest Bar & Grill under tipi canopies with snowy trees and people gathered at night

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