Our award-winning retail marketing suite for the then Waterloo.London centre (now known as The Sidings) with LCR created an entirely unique experience for potential tenants. Located behind a secret door, just off London’s famous Leake Street, we created a hand-painted timeline, leading the guest through 3 cavernous rooms.

We used this to give sales staff the opportunity for storytelling; theming the rooms ‘Past’ (Waterloo community, Southbank culture, inspired education, commuter hotspot and historic London), ‘Present’ (Outlining the opportunity in a purpose-built retail environment with relaxed seating and coffee bar) and finally ‘Future’ (with high tech floor plans, CGIs, film and AR demonstrating what the future build would look like). 

Add to this the atmosphere created by the sound of trains banging and clunking their way in and out of the busy station above and the dank smell of the historic brickwork, laid nearly 2 centuries ago, our team generated a memorable and authentic marketing suite experience unlike any other.