Waterloo.London

How we turned vacant historic arches into an award-winning sales experience.

3D Space, Creative Campaign, Marketing Suite Design, Signage, Storytelling

3D Space
Creative Campaign
Marketing Suite Design
Signage
Storytelling

Hand painting the words “Passenger journey” on a black panel in the Waterloo.London marketing suite

Our award-winning retail marketing suite for the then Waterloo.London centre (now known as The Sidings) with LCR created an entirely unique experience for potential tenants. Located behind a secret door, just off London’s famous Leake Street, we created a hand-painted timeline, leading the guest through 3 cavernous rooms.

Brick railway arches in the Waterloo.London marketing suite with tall yellow column graphics

Close-up of a yellow “30M” timeline graphic painted on a white brick wall

Waterloo.London marketing suite lounge with a black wall panel of line artwork and a coffee station

Empty whitewashed brick railway arches receding into the distance

Cut-out of a laughing man mid-jump on a green background

Waterloo.London suite with a yellow “Creativity” diagonal graphic and a display screen

We used this to give sales staff the opportunity for storytelling; theming the rooms ‘Past’ (Waterloo community, Southbank culture, inspired education, commuter hotspot and historic London), ‘Present’ (Outlining the opportunity in a purpose-built retail environment with relaxed seating and coffee bar) and finally ‘Future’ (with high tech floor plans, CGIs, film and AR demonstrating what the future build would look like).

Add to this the atmosphere created by the sound of trains banging and clunking their way in and out of the busy station above and the dank smell of the historic brickwork, laid nearly 2 centuries ago, our team generated a memorable and authentic marketing suite experience unlike any other.