Our name ‘Workable’ described the coworking Space being developed at IQL Stratford perfectly. Flexible, open, welcoming, bright and with unrivalled views over London it truly was ‘Space that works for you’. Our brand used a ‘W’ with lines representing growth as this was intended, and became, an incubator for small enterprises aimed at the media, tech and creative industries. Colours referenced clean air, sunsets and horizons seen from the building with pastel shades, clean lines and ergonomic shapes.
The breath-taking view as you entered the workspace became the lead benefit to all communications. ‘Share our view’ started the conversation and gave us the opportunity to express opinions, share debate and exchange ideas with our audience. We used this consistently across all communications: web, film, digital advertising, print and signage. Workable would be a place where residents shared insights, exchanged ideas, thoughts and opinions – a working environment that cared about its customers was born.