Ravello is a family-owned chain of quick service restaurants with stores located in Westminster and the City of London. They have been a valued client of Chocolate Ltd for over 10 years. Luigi, the owner, originally approached us to help him transition the brand from a dated group of sandwich and coffee shops to an offer more befitting of current consumer trends. Few can match the passion with which Luigi runs his business. He has an unrivalled eye for detail and his quest to deliver the best possible food runs close to obsession shared only with his father who started the business over 30 years ago. So we listened, visited all of his stores, ate their food and watched. We watched people walk by and drop into the big brands popping up nearby for lunch. Quickly we grew to love Ravello. They have a wonderful story.
We helped Luigi to understand his audience and their needs. Through a series of brand workshops and local research, we identified a suitable route through which to communicate his story to a local audience and developed a new name and brand identity. Work included a complete redesign of stores, packaging, overhead menus and all communications. We used our expertise in the customer journey to change the way customers used the stores and increased sales. We developed a series of graphics detailing their unique story and utilised wall space in seating areas for display. These helped to position the brand as local champions and they have become beloved favourites of workers and residents alike.
More recently Chocolate Ltd has developed and launched a new website for Ravello befitting of the brand. We have consulted with them on new store launches, new product launches, menu developments and continued seasonal POS campaigns. We have helped with experiential marketing at street level, local marketing to business customers and social media campaigns. We are very proud that they were, deservedly, awarded the Time Out ‘Most loved coffee shop in Westminster & St James 2016’.
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