How we gave a new brand to the world’s largest sports investment company:

When a $14bn sports investment platform, backed by La Liga and WTA investors CVC Capital Partners, needed a name and identity just weeks before launch, we moved fast.

From in-depth research and rigorous naming checks to developing a confident, corporate identity, we created Global Sport Group (GSG) Group – a brand built to reflect scale, trust and momentum. The visual system draws on the energy of sport itself, combining dynamic dot matrix patterns, bold duotones and directional graphic elements to signal movement and growth.

Delivered ahead of schedule, the full brand ecosystem – from core identity to digital assets – launched successfully on 10th October 2025, generating significant press attention.

View project here