The Trouble With Being Good at Everything
By Matt Mason
ThermaMech is a great example.
They deliver highly specialised engineering solutions for heating and cooling – using carefully planned networks of pipes underground to move sustainably sourced energy. Hugely sophisticated. Hugely important. And, through photography alone, not the easiest story to tell.
So we found a simpler one.
Specialists.
Specialist equipment. Specialist people. Specialist expertise. In a specialist industry.
Rather than positioning ThermaMech as another part of the wider construction sector, we helped them own their specialism.
We created a distinctive identity, a three-tone palette representing heat, cooling and sustainability, and bespoke iconography that became a visual language for the business.
And because engineering is at the heart of what they do, we developed a graphic system inspired by Fibonacci patterns – giving their communications an authentic engineering feel while making the brand instantly recognisable.
The result is clean, confident and memorable.
More importantly, it gives an exceptionally successful business a story that is as specialised as the work it does.
Complex product. Simple story. Strong brand.
Another project we’re very proud of at Chocolate.