Inito – When a window display becomes a sales tool

A few years ago, we named and branded Inito, a small chain of Indian fast food restaurants.

For the launch of its Great Eastern Street store, we wanted to create something people couldn’t just walk past.

The peacock was an important part of the Inito identity, so we created one across the entire shop window. Its tail was made from 1,000 individually applied promotional offers, printed on an innovative biodegradable material that had only recently become available.

People stopped. Photographed it. Shared it.
And peeled the offers off.

All 1,000 disappeared within three days, so we printed another 1,000. More than 1,500 were eventually redeemed and, on launch day, the queue stretched up Great Eastern Street – at times around 100 people long.

The installation also picked up an award for the creative use of a new sustainable material.

Inito is sadly no longer around, but the memory of this launch is still held dear by our team.

For over 25 years, Chocolate has worked with food and retail brands. This is just one small example of what we love doing.

Refreshing creativity that turns heads, makes sales and creates brands people remember.