- Branding
- Insights
Words can paint a thousand pictures
How a two-word campaign line for The Turing Building carried three meanings, and why the right words don’t just describe an idea but can be the idea.
By Matt Mason
Thoughts
News, views and updates from Chocolate Ltd.
- Branding
- Retail
Inito – When a window display becomes a sales tool
How a shop window peacock made from 1,000 peel-off offers drew queues of around 100 people on launch day for a new Indian fast food chain.
By Chocolate
- Brand Identity
- Branding
City Lights Point: Giving a Premium BTR Its Own Identity
How long-exposure city-light photography inspired a distinct brand and film for Lendlease's most premium building at Elephant Park.
By Chocolate
“Louder Than Words”: Rethinking the Property Leasing Brochure
Why Chocolate stripped a Meadowhall leasing brochure down to 250 words - and what that says about getting property marketing's customer journey right.
By Chocolate
- Branding
Kooky: Giving Build to Rent Permission to Be a Little Less Safe
How a bold, personality-driven brand helped Kooky cut through a notoriously cautious Build to Rent market and accelerate sales.
By Chocolate
Consistency Is King: What Coca-Cola’s Refresh (and My Own Coke Can Days) Taught Me About Branding
Why the strongest brands don't chase trends but reinforce what already works — with a personal look back at designing Coca-Cola cans early in my career.
By Matt Mason
Bell Court: Repositioning Stratford-upon-Avon’s Market Square as “Time Well Spent”
How we repositioned Shakespeare’s local market… Bell Court, Stratford-upon-Avon has always had great ingredients. The challenge wasn’t the offer, it was the perception. Working with our friends at aletheia, we were commissioned to create a new brand identity and marketing platform for this retail and leisure destination. We started by understanding the audience. Research showed…
By Chocolate