- Insights
The Trouble With Being Good at Everything
Why brands that promote everything they do get remembered for nothing, and how finding one clear message helps a business become the specialist people choose and pay more for.
By Matt Mason
Thoughts
News, views and updates from Chocolate Ltd.
- Branding
- Insights
Words can paint a thousand pictures
How a two-word campaign line for The Turing Building carried three meanings, and why the right words don’t just describe an idea but can be the idea.
By Matt Mason
- Insights
There’s Nothing Vanilla About Chocolate
Why playing it safe in real estate marketing is its own risk, and how bold creative ideas have delivered commercial results for clients for nearly 30 years.
By Chocolate
When does design become art?
A personal reflection on the space between art and design, from an uncle's early advice to hoardings, murals and hand-painted work at Chocolate.
By Matt Mason
Psychologists Who Can Design: The Lesson That Shaped How Chocolate Thinks About Creativity
Matt Mason reflects on a formative brainstorm with two psychologists in the room, and why understanding people matters more than making things look good.
By Matt Mason