- Brand Identity
How we made complexity simple
ThermaMech: how Chocolate turned a technically complex engineering business into a clean, confident brand built entirely around the idea of "specialism."
By Chocolate
Thoughts
News, views and updates from Chocolate Ltd.
- Placemaking
Summer at British Land: Bringing London’s Public Spaces to Life
A busy summer supporting British Land with creative and design work across three major London placemaking activations.
By Chocolate
- Placemaking
Deptford Landings: Finding “London Made” in a Development’s Dockland Roots
How digging into Deptford's dockland history turned a struggling residential rebrand into a story people could see themselves in.
By Chocolate
- Brand Identity
How we helped bring new life to a great heritage craft.
Helping the Royal School of Needlework reframe a centuries-old craft through a brand and narrative built around nature, wellbeing and modern relevance.
By Chocolate
- Branding
Kooky: Giving Build to Rent Permission to Be a Little Less Safe
How a bold, personality-driven brand helped Kooky cut through a notoriously cautious Build to Rent market and accelerate sales.
By Chocolate
Psychologists Who Can Design: The Lesson That Shaped How Chocolate Thinks About Creativity
Matt Mason reflects on a formative brainstorm with two psychologists in the room, and why understanding people matters more than making things look good.
By Matt Mason
Consistency Is King: What Coca-Cola’s Refresh (and My Own Coke Can Days) Taught Me About Branding
Why the strongest brands don't chase trends but reinforce what already works — with a personal look back at designing Coca-Cola cans early in my career.
By Matt Mason
Bell Court: Repositioning Stratford-upon-Avon’s Market Square as “Time Well Spent”
How we repositioned Shakespeare’s local market… Bell Court, Stratford-upon-Avon has always had great ingredients. The challenge wasn’t the offer, it was the perception. Working with our friends at aletheia, we were commissioned to create a new brand identity and marketing platform for this retail and leisure destination. We started by understanding the audience. Research showed…
By Chocolate