Thoughts
News, views and updates from Chocolate Ltd.
Inito – When a window display becomes a sales tool
How a shop window peacock made from 1,000 peel-off offers drew queues of around 100 people on launch day for a new Indian fast food chain.
By Chocolate
City Lights Point: Giving a Premium BTR Its Own Identity
How long-exposure city-light photography inspired a distinct brand and film for Lendlease's most premium building at Elephant Park.
By Chocolate
A personal reflection on the space between art and design, from an uncle's early advice to hoardings, murals and hand-painted work at Chocolate.
Why Chocolate stripped a Meadowhall leasing brochure down to 250 words - and what that says about getting property marketing's customer journey right.
How we built a confident corporate identity for the $14bn Global Sport Group, from naming to full launch, in just weeks.
ThermaMech: how Chocolate turned a technically complex engineering business into a clean, confident brand built entirely around the idea of "specialism."
A busy summer supporting British Land with creative and design work across three major London placemaking activations.
How digging into Deptford's dockland history turned a struggling residential rebrand into a story people could see themselves in.